Jastra KranjecWhen Spotify launched its streaming service back in 2008, only a few people would have thought that it would become the world’s number-one music platform. But fifteen years later, Spotify continues surging in popularity, reaching more subscribers than ever. According to data presented by OnlyAccounts.io, more than fifteen million people subscribed to Spotify Premium […]

Jastra KranjecOver the past decade, music streaming services have turned from a minor revenue stream into the driving force of the music industry, counting more users and grossing more revenue than ever. According to data presented by OnlyAccounts.io, streaming services made a whopping $17.bn or 67% of global music revenue last year. Music Streaming Revenue […]

Jastra KranjecShopping apps like Amazon, eBay, AliExpress, and Shein saw a notable uptake during the Covid years, reaching more users than ever. Still, the global interest in using them hasn’t waned even three years after the lockdowns, pushing the entire market`s revenue and downloads to all-time highs. According to data presented by OnlyAccounts.io, shopping apps […]

Jastra KranjecReddit’s network of communities has swelled over the past years, with more people than ever using the platform to post, vote, and comment on topics of their interests. According to data presented by OnlyAccounts.io, Reddit user interactions have tripled over the past five years, and hit more than 2.9 billion in 2022. User Interactions […]

Jastra KranjecOver the past five years, the dating app Bumble has seen its user base more than double, reaching 55 million people worldwide. Moreover, the app, which enables women to initiate the conversation, has been making strides in the world’s largest online dating market, the United States, and has caught up to much older and, […]

Jastra KranjecAlthough people have started losing trust in influencers, brands and companies are still spending heavily on this type of marketing, pushing the entire industry’s revenue to new record highs. According to data presented by OnlyAccounts.io, global influencer ad spending will hit over $30bn by the end of the year, 17% more than in 2022. […]

Jastra KranjecMarketers are willing to dig deep into their pockets to promote on Instagram. Each month, more than 130 million Instagram users engage with shopping content and learn about brands and products in an authentic way without hard selling. However, working with the right influencer is critical to engage with the target audience and run […]

Jastra KranjecOver the past six years, TikTok climbed to the top of the world. The video-sharing app saw one of the most head-spinning rises in the social media landscape, causing its user base to swell five times to over 1.9 billion. But, besides its users, revenue, and downloads skyrocketing, TikTok has also become the world’s […]

Jastra KranjecAs one of the Big Five tech companies, Google has had a major impact on the media industry. The tech giant has reshaped the news landscape, transformed the music industry, revolutionized video consumption, and ranked as the world’s biggest media brand for three years. According to data presented by OnlyAccounts.io, Google is the most […]