Jastra KranjecThe influencer advertising industry has snowballed over the past years, growing by a whopping 480% since 2017 and reaching over $35 billion in revenue this year. This impressive three-digit growth has turned influencer ads into the fastest-growing type of digital advertising, and that won`t change in the future. According to data presented by OnlyAccounts.io, […]

Jastra KranjecEver since it was bought by billionaire Elon Musk for $44 billion in October 2022, X, formerly Twitter, has been losing users and advertising revenue, and that hasn’t changed in 2024. Although the social media platform plans to fuel its growth by using artificial intelligence (AI) to strengthen search and advertisements and streamline overall […]

Jastra KranjecDespite being the undoubtable king of the music streaming space, Spotify has long struggled to become profitable, reporting hundreds of millions of euros of net loss year after year. However, the Swedish streaming giant is on track for a new milestone, recording its first year of profit-making. According to data presented by OnlyAccounts.io, Spotify […]

Jastra KranjecBrands and marketers spend hundreds of billions of dollars on digital advertising each year, and their budgets continue rising. Since 2019, annual spending on search, video, banner, and influencer ads has more than doubled, pushing the five-year total to impressive highs. According to data presented by OnlyAccounts.io, brands and companies have spent over $3 […]

Jastra KranjecOver the past few years, podcasts have grown immensely in popularity, drawing millions of users worldwide. So, it was only a matter of time before advertisers took note of the trend and tried to take advantage of the emerging medium. According to data presented by OnlyAccounts.io, the total spending on podcast ads will reach […]

Jastra KranjecAlthough the gaming and ecommerce sectors have seen the most significant adoption of the metaverse technology in recent years, its use in other markets like digital marketing will explode in the future. According to data presented by OnlyAccounts.io, the global metaverse advertising industry is expected to grow by 315% and reach a value of […]

Jastra KranjecAlthough the social media landscape is seeing a decade of continuous user growth, the time people spend on social media platforms shows a different trend. In Q1 2024, the social media space counted five billion users, 200 million more than last year. However, the average time this massive user base spent on social media […]

Jastra KranjecAlthough Facebook has been the king of the social media landscape for years, boasting over three billion users as of this year, the social media giant is losing the race with YouTube when it comes to potential ad reach. According to data presented by OnlyAccounts.io, YouTube has the highest potential ad reach of 2.5 […]

Jastra KranjecThe number of people using subscription-based streaming services like Netflix, Disney+, Amazon Prime, Hulu, or HBO Max has snowballed over the past seven years, jumping from 600 million in 2017 to a whopping 1.3 billion last year. With more services available to consumers, the global SVOD user base is expected to hit 1.4 billion […]

Jastra KranjecOver the past six years, brands and companies worldwide have spent nearly one trillion dollars on social media ads, turning it into the second-largest revenue stream in the digital advertising industry. Although the total spending on social media ads is expected to hit an all-time high of $220 billion this year, the annual growth […]