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More than 40% of Total Ad Spending in 2024 will Come from the United States
Jastra KranjecIn just five years, brands and marketers worldwide have spent more than a shocking $5 trillion on advertising, including all forms of digital ads, social media channels, search advertising, and TV, video, and radio ads. In 2024, total ad spending is expected to hit an all-time high of $1.83 trillion, and most of that […]
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Instagram is More Popular than TikTok and Facebook; 16.5% of Internet Users Named It Their Number-One Social Media Platform in 2023
Jastra KranjecWith over 2.4 billion monthly active users and over half a billion people who use it daily, Instagram remains one of the largest social media platforms out there. And while Facebook and YouTube might still have higher user numbers, Instagram is far more popular than the two social media giants. According to data presented […]
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Top 10 Most Viewed YouTube Channels Hit Over 1.2 trillion Video Views
Jastra KranjecLast year, Internet users spent over 23 hours per month watching YouTube, nearly as much as TikTok, the absolute winner in this category. A huge chunk of this time was spent watching some of the most popular YouTube channels, which count hundreds of millions of subscribers and hundreds of billions of views. According to […]
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Samsung Has the Most Popular Facebook Fan Page, More Liked than Cristiano Ronaldo, Real Madrid, or Coca-Cola
Jastra KranjecBesides having a massive 24% share in the global smartphone market, the South Korean tech giant Samsung also dominates social media, with more fans than some of the world`s most famous brands and celebrities. According to data presented by OnlyAccounts.io, Samsung has the most popular Facebook fan page in the world, with almost 160 […]
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Home smart device market to surpass $30bn this year (Annual growth rate 11% YoY to 2028)
jack comerfordControl and connectivity devices include the essential equipment that’s part of an intelligent home network of things like hubs, switches, smart speakers and plugs. Stuff you have in your own home – smart speakers like an Amazon Echo or Google Home are perfect examples of these devices. They’re becoming more popular across households each […]
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Digital Media Industry to Gross More than Half a Trillion Dollars This Year
Jastra KranjecThe digital media landscape is growing rapidly, with more people than ever using digital content and services for entertainment. Last year alone, over 2.8 billion worldwide played video games, listened to music on streaming platforms, or used video-on-demand services. With roughly 200 million new users in 2024, the digital media market is expected to […]
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Brands Will Spend Over $300B on Search Advertising in 2024, 10% more than Last Year
Jastra KranjecBrands and companies worldwide are expected to spend a whopping $740 billion on digital advertising in 2024, $61 billion more than last year, and most of that value will come from search ads, the market`s largest and highest-grossing segment. According to data presented by OnlyAccounts.io, brands will spend over $300 billion on search advertising […]
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Video Ad Spending Slowing Down: Annual Growth Rate Dropped 5x to 8% in 2024
Jastra KranjecBrands and companies worldwide have spent more than $2.66 trillion on digital advertising in the past five years, and 25% of that value, or roughly $670 billion, went on video ads. Although the annual amount spent on video ads has more than doubled in this period, the revenue growth has significantly slowed down. According […]
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YouTube Drives Around 40% of Referral Traffic to Facebook and Instagram
Jastra KranjecAs the world’s second-largest social media platform and the second-most visited website behind Google, YouTube has always had a lion’s share in global web traffic. But thanks to its massive user base of over 2.7 billion people, the popular video-sharing platform also drives a considerable chunk of referral traffic to other social media platforms. […]
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Dating Services Industry Slowing Down: Revenue to Grow by Only 3.5% to $8B in 2024
Jastra KranjecAfter years of impressive growth, the dating services industry has lost momentum, with revenue and users growing much slower than in previous years. According to data presented by OnlyAccounts.io, the revenue in the global dating services market is expected to grow by only 3.5% year-over-year and hit $8bn in 2024, just one-fifth of the […]