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Chinese, US, and UK Brands Generate Two-Thirds of Total Influencer Ad Spending, Worth $30.8B in 2023
Jastra KranjecThe influencer advertising industry has skyrocketed by a massive 330% over the past five years, becoming one of the leading online marketing channels. With budgets growing fast and marketers seeing strong returns, the entire market is expected to increase by another 17% year-over-year and hit a $30.8bn value in 2023. Most of that value […]
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People on Average Watch 17 Hours of Online Video Content Per Week, Two Hours Less than Last Year
Jastra Kranjec Although video content remains one of the top choices for marketers to boost sales and increase traffic and brand awareness, consumers spent less time watching online videos this year than in 2022. According to data presented by OnlyAccounts.io, people, on average, watched 17 hours of online video content per week in 2023, or […]
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The United States has the Largest TikTok Advertising Audience in the World, with 116 million Users as of April
Jastra KranjecOver the past five years, more than 1.5 billion people started using TikTok, pushing its total user count to 1.92 billion in 2023. The impressive growth of the short-form video app has pushed marketers to start heavily investing in TikTok ads, with the potential to reach millions of people practically overnight. According to data […]
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Brands Spent a Whopping $673B on Social Media Ads in Five Years
Jastra KranjecWith 75% of Gen Zers and almost half of Millennials making purchasing decisions influenced by social media ads, it`s no wonder brands and companies continue pouring money into this type of advertising. According to data presented by OnlyAccounts.io, brands worldwide have spent a whopping $673bn on social media ads in the past five years, […]
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US Content Creator Companies Raised $4B in Total Funding, 60% more than Asian and European Companies Combined
Jastra KranjecWith more and more investors willing to cash in on companies working in the creator industry and helping content creators to grow and monetize their audience, the total funding amount in this market more than tripled in five years, rising from around $2bn to nearly $7bn. The US companies raised almost 60% of that […]
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More than 95 million Europeans to Use Dating Services in 2023, Entire Market to Gross $1.5B
Jastra KranjecAlthough more than half of the global dating industry revenue comes from the United States and China, the two largest markets, Europe has also seen a surging demand for dating services. According to data presented by OnlyAccounts.io, over 95 million Europeans will use dating services this year, or 3.5 million more than in 2022. […]
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Exclusive interview with Elle Brooke; Jully Pocca is the hardest MF ever; 6ar6ie doesn’t intimidate me, she just weighs more
Elle BrookeSpeaking exclusively to Only Accounts, OnlyFans model & influencer boxer Elle Brooke talks about her upcoming semi-final fight with Jully Pocca. Elle also reveals her family doesn’t mind if she fights her sister in the Kingpyn tournament final. When using the quotes below for your editorials, please link to https://onlyaccounts.io Use anchor text: Onlyaccounts.io Interview […]
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Total Number of Content Creator Companies Jumped to Over 5,000; nearly 40% are from the United States
Jastra KranjecThe creator economy has seen impressive growth over the past years, with the entire market reaching $104.2bn value in 2022. The surging number of bloggers, social media influencers, podcasters, TikTokers, and YouTubers has been followed by the rise of content creator companies, helping them grow and monetize their audience. According to data presented by […]
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One-Third of Social Media Marketers Plan to Invest in Short-Form Video This Year
Jastra KranjecSocial media marketers plan to double down on short-form video this year as one of the best ways to reach millions of people practically overnight. According to data presented by OnlyAccounts.io, one-third of social media marketers plan to invest in short-form video in 2023, more than in any other type of content. Instagram Reels, […]
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Music Streaming Platforms Have Added over 330 million Subscribers in the Past Five Years
Jastra KranjecAs the driving force of the music industry, streaming platforms have seen impressive subscription growth in the past years. With millions of Gen Zs and Millenials who prefer the subscription economy, their revenues and user count have more than doubled. According to data presented by OnlyAccounts.io, the music streaming platforms have added more than […]