Bumble Beats Tinder as the Number-One Dating App in the United States

Published October 16, 2023

Over the past five years, the dating app Bumble has seen its user base more than double, reaching 55 million people worldwide. Moreover, the app, which enables women to initiate the conversation, has been making strides in the world’s largest online dating market, the United States, and has caught up to much older and, until recently, more popular service, Tinder.

According to data presented by OnlyAccounts.io, Bumble ranked as the most popular dating app in the United States in 2023, with a 38% share among users.

Bumble and Tinder in a Tight Match

Although Bumble holds only 9% of the global online dating market, compared to a 16% market share of the world’s number-one dating app Tinder, its user base and popularity have skyrocketed in the past few years. The figures from the US online dating market prove that.

According to a Statista Consumer Insights survey, 38% of US dating app users said they had used Bumble over the past twelve months, ranking it as the number-one dating app in the country. Still, Bumble remains in a tight match with Tinder, which ranked second with also a 38% share among respondents.

Bumble’s number one spot in the US market is even more impressive considering that Tinder’s owner, Match Group, is the single largest player in the online dating industry. The Dallas Dallas-based company, which controls 25% of the global market, owns and operates the largest global portfolio of online dating services, including Tinder, Match.com, Meetic, OkCupid, Hinge, PlentyOfFish, and OurTime.

Statista data show Plenty of Fish ranked as the third most popular app in the United States, with a 32% share among respondents. Grindr and OkCupid close the top five apps with 26% and 24% shares among respondents, respectively.

Users from North and Latin America Spent Over $950M on Bumble in Five Years, 5x more than Europeans

Besides being the most popular dating app in the United States, Bumble also makes most of its revenue in this region. According to App Magic data, the app grossed a whopping $955.6 million from users in North and Latin America between 2018 and 2023, way more than in any other region.

In comparison, the in-app revenue from the EMEA region was five times smaller than that, or roughly $184 million. Users from Asia and the Pacific spent even less than that, or $119 million. Statistics show the app grossed a whopping $1.25 billion from users worldwide in the past six years.  

Jastra Kranjec

Jastra is an editor, writer, and PR specialist with years of experience in news, research, and report writing. Over the years, she has covered different topics and markets, including social media, digital content, the creator economy and the entertainment industry.