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Reddit User Interactions Tripled in Five Years and Hit 2.9 billion
Jastra KranjecReddit’s network of communities has swelled over the past years, with more people than ever using the platform to post, vote, and comment on topics of their interests. According to data presented by OnlyAccounts.io, Reddit user interactions have tripled over the past five years, and hit more than 2.9 billion in 2022. User Interactions […]
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Bumble Beats Tinder as the Number-One Dating App in the United States
Jastra KranjecOver the past five years, the dating app Bumble has seen its user base more than double, reaching 55 million people worldwide. Moreover, the app, which enables women to initiate the conversation, has been making strides in the world’s largest online dating market, the United States, and has caught up to much older and, […]
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Global Influencer Ad Spending to Grow by 55% and Top $48B by 2027
Jastra KranjecAlthough people have started losing trust in influencers, brands and companies are still spending heavily on this type of marketing, pushing the entire industry’s revenue to new record highs. According to data presented by OnlyAccounts.io, global influencer ad spending will hit over $30bn by the end of the year, 17% more than in 2022. […]
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Instagram Influencers with Up to 100K Followers have the Highest Average Engagement Rate of 6.89%
Jastra KranjecMarketers are willing to dig deep into their pockets to promote on Instagram. Each month, more than 130 million Instagram users engage with shopping content and learn about brands and products in an authentic way without hard selling. However, working with the right influencer is critical to engage with the target audience and run […]
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TikTok is the World’s Most Valuable Social Media Brand, Worth $65.7B in 2023, $7B more than Facebook and $18B more than Instagram
Jastra KranjecOver the past six years, TikTok climbed to the top of the world. The video-sharing app saw one of the most head-spinning rises in the social media landscape, causing its user base to swell five times to over 1.9 billion. But, besides its users, revenue, and downloads skyrocketing, TikTok has also become the world’s […]
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Google is the World’s Most Valuable Media Brand Worth $281.3B, Four Times more than TikTok and Facebook
Jastra KranjecAs one of the Big Five tech companies, Google has had a major impact on the media industry. The tech giant has reshaped the news landscape, transformed the music industry, revolutionized video consumption, and ranked as the world’s biggest media brand for three years. According to data presented by OnlyAccounts.io, Google is the most […]
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Global Digital Ad Spending to Jump by 35% and Hit $910B by 2027
Jastra KranjecOver the past six years, brands and marketers worldwide have spent a whopping $3.2 trillion on digital ads, with video ads, search ads, and banners as the top three revenue streams. However, the total ad spending in the digital advertising industry will continue growing in the following years and hit a new record value […]
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Twitter`s Ad Revenue to Plunge by $1.3B This Year
Jastra KranjecEver since it was bought by billionaire Elon Musk for $44bn last October, X, formerly Twitter, has been losing advertising revenue. After introducing changes to its content moderation rules, which turned away many users and advertisers, the platform has struggled to regain monthly traffic volume and income from social media ads. According to data […]
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Asia Counts Over 2.9 billion Social Media Users, 3.5x more than the Americas and 4x more than Europe
Jastra Kranjec The social media space has grown tremendously over the past five years. Since 2018, more than 1.9 billion people started using social media platforms to connect with others and share videos, photos, opinions, and experiences. Today, 4.9 billion people, or 60% of the world’s population, use at least one social media platform, and […]
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Over Four million People are Posting Content on OnlyFans, 11x more than Four Years Ago
Jastra KranjecOver the past seven years, OnlyFans has seen its user base explode, becoming one of the fastest-growing social media platforms out there and one of the best-performing European companies. Despite the criticism and controversies surrounding the site`s main attraction, the adult content, the number of people posting content on OnlyFans has skyrocketed and hit […]