Although Facebook has been the king of the social media landscape for years, boasting over three billion users as of this year, the social media giant is losing the race with YouTube when it comes to potential ad reach. According to data presented by OnlyAccounts.io, YouTube has the highest potential ad reach of 2.5 billion people, 500 million more than Facebook, and roughly one billion more than Instagram or TikTok.
YouTube Ads Have a Potential to Reach 46% of All Internet Users
As the world’s second-largest social media platform and the second-most visited website behind Google, YouTube has always been one of the top choices for digital advertising. The platform offers a variety of ad formats, including TrueView ads, bumper ads, and masthead ads, giving advertisers the flexibility to choose the format that best suits their campaign goals. What’s more, YouTube viewers are highly engaged, with many actively liking, commenting, and sharing videos.
According to the Digital 2024 April Global Statshot Report, advertisers could reach 2.5 billion users on YouTube in April, or 46% of the total internet population, ranking it as the world’s most active social media platform. Because the company limits the use of its platform to people aged 13 and above, YouTube’s eligible use rate is probably even higher than these figures.
Although this represents a 23 million decrease compared to last year’s figures, YouTube still managed to dethrone Facebook, which came second. Statistics show Facebook’s potential ad reach last month was two billion, or 500 million less than YouTube’s. Instagram and TikTok were even more behind, with an ad reach of 1.69 billion and 1.58 billion, respectively. Pinterest and Reddit were at the back of this list, potentially reaching 317 million and 233 million people with their ads.
People Spend an Average of 27 Hours and 43 Minutes Watching YouTube Per Month, 20 Minutes more than Last Year
Besides topping the chart of the most active social media platforms and bringing the highest potential ad reach, YouTube users continue spending more and more time using its app. According to the latest Digital Global Statshot Report, Android users had an average of 218 monthly YouTube sessions, spending 27 hours and 43 minutes watching video content on the platform. This represents a 20-minute increase from last year and almost four and a half hours more than in 2022.
Some countries were far above these figures. Statistics show South Korea tops in monthly YouTube usage, with 45 hours and 43 minutes spent on the app each month, 66% more than the global average. Thailand and Russia followed, with 42 hours and 49 minutes and 37 hours and 25 minutes, respectively.
For instance, the United States and the United Kingdom were both below the global average. Americans spent an average of 25 hours and 56 minutes watching YouTube in April, while Britons spent six hours less than that. The Netherlands and Switzerland were at the back of the list, with monthly usage times of roughly 15 hours and nine and a half hours, respectively.
