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Brands and Companies Have Spent Over $3 Trillion on Digital Ads in the Past Five Years
Jastra KranjecBrands and marketers spend hundreds of billions of dollars on digital advertising each year, and their budgets continue rising. Since 2019, annual spending on search, video, banner, and influencer ads has more than doubled, pushing the five-year total to impressive highs. According to data presented by OnlyAccounts.io, brands and companies have spent over $3 […]
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Total Spending on Podcast Ads to Grow by 25% and Hit Over $5 Billion by 2027
Jastra KranjecOver the past few years, podcasts have grown immensely in popularity, drawing millions of users worldwide. So, it was only a matter of time before advertisers took note of the trend and tried to take advantage of the emerging medium. According to data presented by OnlyAccounts.io, the total spending on podcast ads will reach […]
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Metaverse Advertising Industry to Grow by 315% and Hit a $7.5 Billion Value by 2030
Jastra KranjecAlthough the gaming and ecommerce sectors have seen the most significant adoption of the metaverse technology in recent years, its use in other markets like digital marketing will explode in the future. According to data presented by OnlyAccounts.io, the global metaverse advertising industry is expected to grow by 315% and reach a value of […]
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The Average Time Spent on Social Media Drops for Four Quarters in a Row to Two Hours and 20 Minutes
Jastra KranjecAlthough the social media landscape is seeing a decade of continuous user growth, the time people spend on social media platforms shows a different trend. In Q1 2024, the social media space counted five billion users, 200 million more than last year. However, the average time this massive user base spent on social media […]
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YouTube has the Highest Potential Ad Reach of 2.5 Billion People, 500 Million more than Facebook and One Billion more than Instagram or TikTok
Jastra KranjecAlthough Facebook has been the king of the social media landscape for years, boasting over three billion users as of this year, the social media giant is losing the race with YouTube when it comes to potential ad reach. According to data presented by OnlyAccounts.io, YouTube has the highest potential ad reach of 2.5 […]
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The United States has the Highest User Penetration Rate in the SVOD Segment at 48%, Nearly Twice that of China or Europe
Jastra KranjecThe number of people using subscription-based streaming services like Netflix, Disney+, Amazon Prime, Hulu, or HBO Max has snowballed over the past seven years, jumping from 600 million in 2017 to a whopping 1.3 billion last year. With more services available to consumers, the global SVOD user base is expected to hit 1.4 billion […]
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Social Media Ad Spending to Grow by 6% in 2024, Six Times less than at the Market Peak
Jastra KranjecOver the past six years, brands and companies worldwide have spent nearly one trillion dollars on social media ads, turning it into the second-largest revenue stream in the digital advertising industry. Although the total spending on social media ads is expected to hit an all-time high of $220 billion this year, the annual growth […]
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Music Streaming Platforms to Hit One Billion Subscribers This Year
Jastra KranjecStreaming platforms like Spotify, YouTube, and Apple Music have entirely changed the music industry landscape over the past decade, becoming its driving force and the largest revenue stream. However, the entire music streaming market is set to reach a massive new milestone this year. According to data presented by OnlyAccounts.io, music streaming platforms are […]
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More than 40% of Total Ad Spending in 2024 will Come from the United States
Jastra KranjecIn just five years, brands and marketers worldwide have spent more than a shocking $5 trillion on advertising, including all forms of digital ads, social media channels, search advertising, and TV, video, and radio ads. In 2024, total ad spending is expected to hit an all-time high of $1.83 trillion, and most of that […]
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Instagram is More Popular than TikTok and Facebook; 16.5% of Internet Users Named It Their Number-One Social Media Platform in 2023
Jastra KranjecWith over 2.4 billion monthly active users and over half a billion people who use it daily, Instagram remains one of the largest social media platforms out there. And while Facebook and YouTube might still have higher user numbers, Instagram is far more popular than the two social media giants. According to data presented […]