Social media has become a competition for the most likes, comments, and shares of posts, and a big part of them come from TikTok, the number one spot for sharing short-form videos. With over 1.7 billion users and content creators, the platform has become one of the top places for videos to go viral.
According to data presented by OnlyAccounts.io, the three most popular TikTok videos together have more than 163 million likes.
61 Million Likes for a Ten-Second Video
TikTok’s huge popularity mirrors one of the biggest tech trends of the past decade, the shift from desktop to mobile. It also reflects changes in internet user behavior. Thanks to a shorter attention span, short-form video platforms have become major players in the social media landscape, with TikTok as the absolute king.
According to Statista and TikTok data, Bella Poarch’s lip-syncing “M to the B” by Millie B is the most watched and liked short-form video on the platform. With barely ten seconds, the video got 61.3 million likes and over 751 million views. Bella Poarch, who is the third-most followed creator on the social video platform as of 2023, opened her TikTok account in January 2020, while her videos got more than 2.2 billion likes.
Second-ranked “dancing in front of the bathroom mirror,” by user Jamie Big Sorrel Horse, aka @jamie32bsh, hit almost 52 million likes since its upload in January 2022. The video, which shows him dancing in front of his bathroom sink to Say It Right by Nelly Furtado, has more than 436 million video views so far.
With 51 million likes, @fredziownik_art’s drawings of mouths ranked as the third most-liked video on TikTok. Statistics also show Khaby Lame is a TikTok user with the most videos in the top 25 list, while “SugarCrash!” by ElyOtto is the most used song in top videos.
An Average TikTok User Spends Over 23 Hours a Month Watching Videos
One viral TikTok video can reach millions of people overnight, something other social media platforms can’t deliver. Moreover, TikTok users spend much more time watching videos than on other social media platforms.
According to the Digital 2023 Global Overview Report last year, Android users worldwide spent an average of 23 hours and 28 minutes using TikTok in one month, almost 20% more than a year before. Facebook ranked second with just as impressive 19 hours and 43 minutes.
Whatsapp and Instagram followed with an average monthly usage time of 17 hours and 20 minutes, and 12 hours, respectively.
