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More than 40% of Chinese, Indians, and Brazilians Follow Influencers’ Lead when Making a Purchase Decision, 2x more than Buyers in the Western Markets
Jastra KranjecOver the past few years, influencers have become one of the top choices for social media marketers, providing brands an opportunity to reach millions of potential buyers practically overnight. And while brands worldwide use influencer ads to promote their products and services, in some countries, they proved to be more successful than in others. […]
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Around 40% of Smartphone Users in the Top Markets Regularly Use Photo Editing Apps
Jastra KranjecOver the past few years, photo editing apps have successfully climbed to the top of the market, standing side by side with basic apps like email, browsers, and messenger apps. According to data presented by OnlyAccounts.io, around 40% of smartphone users in the top markets regularly used photo editing apps in 2023. Americans Use […]
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Japanese Have to Work Only 26 minutes Per Month to Cover Internet Costs, Twice Less than Americans
Jastra KranjecThe global internet usage rate continues growing, with more than 5.3 billion people or 65.7% of the world`s population using the internet at the start of Q4 2023. But as the internet coverage gap continues to narrow, the price gap remains wide, even between the developed markets. According to data presented by OnlyAccounts.io, the […]
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The Average Cost-per-Mille (CPM) of Social Media Ads Dropped by 30% Year-over-Year
Jastra KranjecOver the past five years, brands and companies have spent $800bn on social media ads. With two-thirds of Gen Zers and almost half of Milennials making purchasing decisions based on social media ads, it’s no wonder they keep pouring money into this type of advertising. And while the entire market continues grossing more revenue […]
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US TikTok Advertising Audience Has Grown by 23% in Six Months and Hit 144M People in October
Jastra KranjecSix years after its launch, TikTok continues ruling the social media space. The popular video-sharing app is on track to hit a new record number of downloads, while its global user base swelled to a whopping 1.9 billion. With millions of people joining TikTok space each year, it`s no wonder marketers are willing to […]
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40% of US Subscribers Plan to Cancel Netflix Due to Increased Prices
Jastra KranjecAfter adding more than eight million new subscribers during the third quarter of this year, Netflix is facing potential subscriber loss in one of its biggest markets, the United States. The streaming giant raised the prices of its ad-free service last month, causing many US subscribers to start considering a cheaper ad-supported plan or […]
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Ebanie Bridges Quotes: Battle of the Boobs; I’ll try Superman punch; OnlyFans collab with Avril Mathie
Max Barlow“Watch me try Ngannou’s Superman punch vs Mathie“ Feel free to download and use video content on your channels when mentioning Only Accounts In an exclusive interview with OnlyAccounts.io, IBF champ Ebanie Bridges opened up on nicknaming her upcoming match ‘Battle of the Boobs’ and subsequently doing an OnlyFans collab with her opponent Avril […]
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Facebook is the Most Popular Social Media Platform for Buying Products, with an Average 53% Share in Top Markets
Jastra KranjecOver the past years, social media platforms have become one of the top choices for brands and companies to sell their products and services. Today, 75% of Gen Zers and almost half of Millennials make purchasing decisions influenced by social media ads, while nearly one-third of all social media users head to social platforms […]
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YouTube Music’s Subscriber Base Skyrocketed by 2,750% in Five Years; 12x more than Spotify’s Growth
Jastra KranjecAs the driving force of the music industry, streaming platforms have added hundreds of millions of users and nearly tripled their revenue in the past five years. However, some platforms have grown their subscriber base much faster than others. According to data presented by OnlyAccounts.io, the number of people paying for YouTube Music subscriptions […]
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TikTok Hit a Whopping 770 Million Downloads in Nine Months, 100 Million more than in the Year-Ago Period
Jastra KranjecEven six years after its launch, TikTok’s popularity hasn’t faded a bit. On the contrary, the popular video-sharing app is on track to hit a new record, seeing more downloads than in the past two years. According to data presented by OnlyAccounts.io, TikTok hit nearly 770 million downloads in the nine months of the […]