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Nearly Half of the Global Internet Population Uses Social Media for Brand Research
Jastra KranjecThe concept of social media not only provides marketers with the opportunity to reach large audiences, but it also enables brands to interact with customers and drive user engagement on a level never seen before. Social media users, especially the younger ones, love this approach, which is why more and more use these platforms […]
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Instagram Advertising Audience Grows to 1.64 Billion, 420 Million more than TikTok’s Potential Ad Reach
Jastra KranjecInstagram has come a long way since its early days. In just over a decade, it became the third-largest social media app globally and the most popular platform among social media users. But thanks to its massive user base, which continues surging, Instagram has also become the most popular social media platform marketers use […]
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Social Media Platforms Hit 4.95 Billion Users in October, 61% of the Global Population
Jastra KranjecOver the past five years, 1.8 billion people have started using social media, helping platforms like Facebook, Instagram, and TikTok reach more users than ever. Although the growth rates in the social media space have significantly slowed down compared to 2020 and 2021, the number of users continues to rise. According to data presented […]
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Social Media Users Spend Almost 34 Hours Per Month on TikTok, Ten Hours More than Last Year
Jastra KranjecAlthough Facebook has the highest number of users and Instagram leads in popularity, none of these platforms can compete with TikTok, undoubtedly the most used platform in the social media space. According to data presented by OnlyAccounts.io, social media users spend almost 34 hours per month on TikTok, a whopping ten hours more than […]
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People Spend an Average of Two Hours and 24 Minutes on Social Media Daily, Five Minutes Less than Last Year
Jastra KranjecOver the past year, more than 215 million people have joined the social media space, pushing the total number of users to a whopping 4.95 billion, or 61% of the global population. And while the total number of social media users has risen to all-time highs, the average time they spend on these platforms […]
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Mobile’s Share of Web Traffic Drops by 10% YoY
Jastra KranjecOver the past ten years, mobile’s share of web traffic has quadrupled, with today more than half of total web browsing done on mobile devices. But after a decade of continuous growth, 2023 brought an unexpected decline. According to data presented by OnlyAccounts.io, mobile phones made 52.8% of total web traffic in 2023, or […]
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Disney+ Has Lost a Whopping 14 Million Subscribers in a Year
Jastra KranjecAlthough Disney’s flagship streaming service, Disney+, returned to growth in the fourth quarter of the company’s fiscal year, the subscriber count of the streaming giant is still far below where it was a year ago. According to data presented by OnlyAccounts.io, Disney+ had 150.2 million subscribers in the fourth quarter of the company’s FY […]
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Nearly 95% of All Internet Users Use Social Media Platforms, 4% more than Last Year
Jastra KranjecThe social media space has grown tremendously in recent years, becoming an inevitable part of everyday life for billions worldwide. Today, social media platforms count more users than ever, and their number keeps rising. According to data presented by OnlyAccounts.io, as of October 2023, nearly 95% of all Internet users used social media platforms, […]
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YouTube Shorts is the Third Most Popular Platform for Advertising in the United States, with a 43% Share Among Marketers
Jastra KranjecIn just three years, YouTube’s short-form video platform, Shorts, hit over two billion monthly active users and became one of the top choices for advertisers searching for a way to reach young audiences. According to data presented by OnlyAccounts.io, YouTube Shorts is the third most popular platform for advertising in the United States, with […]
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Instagram is the Favorite Platform Among Social Media Users, Ahead of Facebook and TikTok
Jastra KranjecAlthough Facebook and TikTok convincingly lead in the number of users, Instagram, the third-largest platform in the social media space, is the favorite among social media users. According to data presented by OnlyAccounts.io, almost 16% of social media users named Instagram as their number-one social media platform, 2% more than Facebook, and double the […]