Jastra KranjecAlthough the social media landscape is seeing a decade of continuous user growth, the time people spend on social media platforms shows a different trend. In Q1 2024, the social media space counted five billion users, 200 million more than last year. However, the average time this massive user base spent on social media […]

Jastra KranjecAlthough Facebook has been the king of the social media landscape for years, boasting over three billion users as of this year, the social media giant is losing the race with YouTube when it comes to potential ad reach. According to data presented by OnlyAccounts.io, YouTube has the highest potential ad reach of 2.5 […]

Jastra KranjecThe number of people using subscription-based streaming services like Netflix, Disney+, Amazon Prime, Hulu, or HBO Max has snowballed over the past seven years, jumping from 600 million in 2017 to a whopping 1.3 billion last year. With more services available to consumers, the global SVOD user base is expected to hit 1.4 billion […]

Jastra KranjecOver the past six years, brands and companies worldwide have spent nearly one trillion dollars on social media ads, turning it into the second-largest revenue stream in the digital advertising industry. Although the total spending on social media ads is expected to hit an all-time high of $220 billion this year, the annual growth […]

Jastra KranjecStreaming platforms like Spotify, YouTube, and Apple Music have entirely changed the music industry landscape over the past decade, becoming its driving force and the largest revenue stream. However, the entire music streaming market is set to reach a massive new milestone this year. According to data presented by OnlyAccounts.io, music streaming platforms are […]

Jastra KranjecIn just five years, brands and marketers worldwide have spent more than a shocking $5 trillion on advertising, including all forms of digital ads, social media channels, search advertising, and TV, video, and radio ads. In 2024, total ad spending is expected to hit an all-time high of $1.83 trillion, and most of that […]

Jastra KranjecWith over 2.4 billion monthly active users and over half a billion people who use it daily, Instagram remains one of the largest social media platforms out there. And while Facebook and YouTube might still have higher user numbers, Instagram is far more popular than the two social media giants. According to data presented […]

Jastra KranjecLast year, Internet users spent over 23 hours per month watching YouTube, nearly as much as TikTok, the absolute winner in this category. A huge chunk of this time was spent watching some of the most popular YouTube channels, which count hundreds of millions of subscribers and hundreds of billions of views. According to […]

Jastra KranjecBesides having a massive 24% share in the global smartphone market, the South Korean tech giant Samsung also dominates social media, with more fans than some of the world`s most famous brands and celebrities. According to data presented by OnlyAccounts.io, Samsung has the most popular Facebook fan page in the world, with almost 160 […]