Jastra KranjecOver the past five years, 1.8 billion people have started using social media, helping platforms like Facebook, Instagram, and TikTok reach more users than ever. Although the growth rates in the social media space have significantly slowed down compared to 2020 and 2021, the number of users continues to rise. According to data presented […]

Jastra KranjecAlthough Facebook has the highest number of users and Instagram leads in popularity, none of these platforms can compete with TikTok, undoubtedly the most used platform in the social media space. According to data presented by OnlyAccounts.io, social media users spend almost 34 hours per month on TikTok, a whopping ten hours more than […]

Jastra KranjecOver the past year, more than 215 million people have joined the social media space, pushing the total number of users to a whopping 4.95 billion, or 61% of the global population. And while the total number of social media users has risen to all-time highs, the average time they spend on these platforms […]

Jastra KranjecOver the past ten years, mobile’s share of web traffic has quadrupled, with today more than half of total web browsing done on mobile devices. But after a decade of continuous growth, 2023 brought an unexpected decline. According to data presented by OnlyAccounts.io, mobile phones made 52.8% of total web traffic in 2023, or […]

Jastra KranjecAlthough Disney’s flagship streaming service, Disney+, returned to growth in the fourth quarter of the company’s fiscal year, the subscriber count of the streaming giant is still far below where it was a year ago. According to data presented by OnlyAccounts.io, Disney+ had 150.2 million subscribers in the fourth quarter of the company’s FY […]

Jastra KranjecThe social media space has grown tremendously in recent years, becoming an inevitable part of everyday life for billions worldwide. Today, social media platforms count more users than ever, and their number keeps rising. According to data presented by OnlyAccounts.io, as of October 2023, nearly 95% of all Internet users used social media platforms, […]

Jastra KranjecIn just three years, YouTube’s short-form video platform, Shorts, hit over two billion monthly active users and became one of the top choices for advertisers searching for a way to reach young audiences. According to data presented by OnlyAccounts.io, YouTube Shorts is the third most popular platform for advertising in the United States, with […]

Jastra KranjecAlthough Facebook and TikTok convincingly lead in the number of users, Instagram, the third-largest platform in the social media space, is the favorite among social media users. According to data presented by OnlyAccounts.io, almost 16% of social media users named Instagram as their number-one social media platform, 2% more than Facebook, and double the […]

Jastra KranjecOver the past few years, influencers have become one of the top choices for social media marketers, providing brands an opportunity to reach millions of potential buyers practically overnight. And while brands worldwide use influencer ads to promote their products and services, in some countries, they proved to be more successful than in others. […]

Jastra KranjecOver the past few years, photo editing apps have successfully climbed to the top of the market, standing side by side with basic apps like email, browsers, and messenger apps. According to data presented by OnlyAccounts.io, around 40% of smartphone users in the top markets regularly used photo editing apps in 2023.  Americans Use […]