-
Music Streaming Eats Downloads; Revenue Plunged by 40% Since 2017
Jastra KranjecOver the past decade, digital music consumption shifted from downloads to streaming, turning streaming services into the driving force of the music industry. And while the streaming segment continues surging, racking up more revenue than ever, the music downloads industry faces a decade of continuous decline. According to data presented by OnlyAccounts.io, the global […]
-
Subscription-Based Streaming to Become a $100B Industry Next Year
Jastra KranjecThe subscription-based streaming industry has blown up in recent years, completely changing how people consume media. In just five years, the number of people using these services has almost doubled and hit 1.3 billion, helping the market to gross over $95bn in revenue, the highest figure to date. But with SVoD viewership still surging, […]
-
Influencer Advertising Industry Continues Growing; Total Ad Spending to Jump by 13% and Hit $35B in 2024
Jastra KranjecThe influencer advertising industry is set to have another fantastic year after growing its revenue by 17% to over $30bn in 2023. While some consumers have started losing trust in influencers, the 2024 market projections prove a different story. According to data presented by OnlyAccounts.io, with brands and companies pouring billions into this type […]
-
US Brands Spent $394B on Advertising this Year, more than Chinese, UK, Japanese, and German Companies Combined
Jastra KranjecOver the past five years, brands and companies worldwide spent more than a whopping $4trn on advertising, and this figure keeps growing. In 2023, the global advertising market hit a new record, with the annual ad spending jumping over one trillion dollars for the first time, and most of that value came from the […]
-
Social Media Ad Spending Slowing Down; Annual Growth Rate to Drop Nearly Three Times to 3.4% by 2028
Jastra KranjecOver the past five years, brands and companies have spent more than $880bn on social media ads, and the figure keeps on rising. However, the annual ad spending growth rate in the social media space is far from what it used to be, and the downsizing trend will continue in the following years. According […]
-
Content Creator Companies Raised $700M YTD, Nearly Four Times Less than Last Year
Jastra KranjecAfter raising more than $4bn in funding rounds throughout 2021 and 2022, content creator companies find it much harder to get fresh capital these days. Although brands and companies still spend billions of dollars on creator marketing, investors` interest in the companies working in this industry is far from where it used to be. […]
-
OnlyFans Received 3.4M Requests for Content Creator Accounts in Ten Months, 500,000 more than in the Same Period a Year Ago
Jastra KranjecEven seven years after its launch, the OnlyFans user base continues surging with no signs of slowing down soon. Despite the criticism and controversies surrounding the platform’s main attraction, the adult content, the number of people who want to post content on OnlyFans is higher than ever. According to data presented by OnlyAccounts.io, OnlyFans […]
-
Norway, Saudi Arabia, and the UAE have the Highest Internet Adoption Rates Globally, with 99% of their Population Being Online
Jastra KranjecThe global internet population has grown by 189 million, or 3.7% year-over-year, reaching an impressive 5.3 billion in October. That means over 65% of the world`s population has internet access. However, the internet adoption rates still significantly vary from one country to another. According to data presented by OnlyAccounts.io, Norway, Saudi Arabia, and UAE […]
-
Nearly Half of the Global Internet Population Uses Social Media for Brand Research
Jastra KranjecThe concept of social media not only provides marketers with the opportunity to reach large audiences, but it also enables brands to interact with customers and drive user engagement on a level never seen before. Social media users, especially the younger ones, love this approach, which is why more and more use these platforms […]
-
Instagram Advertising Audience Grows to 1.64 Billion, 420 Million more than TikTok’s Potential Ad Reach
Jastra KranjecInstagram has come a long way since its early days. In just over a decade, it became the third-largest social media app globally and the most popular platform among social media users. But thanks to its massive user base, which continues surging, Instagram has also become the most popular social media platform marketers use […]