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US Brands Spent $394B on Advertising this Year, more than Chinese, UK, Japanese, and German Companies Combined
Jastra KranjecOver the past five years, brands and companies worldwide spent more than a whopping $4trn on advertising, and this figure keeps growing. In 2023, the global advertising market hit a new record, with the annual ad spending jumping over one trillion dollars for the first time, and most of that value came from the […]
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Social Media Ad Spending Slowing Down; Annual Growth Rate to Drop Nearly Three Times to 3.4% by 2028
Jastra KranjecOver the past five years, brands and companies have spent more than $880bn on social media ads, and the figure keeps on rising. However, the annual ad spending growth rate in the social media space is far from what it used to be, and the downsizing trend will continue in the following years. According […]
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Content Creator Companies Raised $700M YTD, Nearly Four Times Less than Last Year
Jastra KranjecAfter raising more than $4bn in funding rounds throughout 2021 and 2022, content creator companies find it much harder to get fresh capital these days. Although brands and companies still spend billions of dollars on creator marketing, investors` interest in the companies working in this industry is far from where it used to be. […]
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OnlyFans Received 3.4M Requests for Content Creator Accounts in Ten Months, 500,000 more than in the Same Period a Year Ago
Jastra KranjecEven seven years after its launch, the OnlyFans user base continues surging with no signs of slowing down soon. Despite the criticism and controversies surrounding the platform’s main attraction, the adult content, the number of people who want to post content on OnlyFans is higher than ever. According to data presented by OnlyAccounts.io, OnlyFans […]
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Norway, Saudi Arabia, and the UAE have the Highest Internet Adoption Rates Globally, with 99% of their Population Being Online
Jastra KranjecThe global internet population has grown by 189 million, or 3.7% year-over-year, reaching an impressive 5.3 billion in October. That means over 65% of the world`s population has internet access. However, the internet adoption rates still significantly vary from one country to another. According to data presented by OnlyAccounts.io, Norway, Saudi Arabia, and UAE […]
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Nearly Half of the Global Internet Population Uses Social Media for Brand Research
Jastra KranjecThe concept of social media not only provides marketers with the opportunity to reach large audiences, but it also enables brands to interact with customers and drive user engagement on a level never seen before. Social media users, especially the younger ones, love this approach, which is why more and more use these platforms […]
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Instagram Advertising Audience Grows to 1.64 Billion, 420 Million more than TikTok’s Potential Ad Reach
Jastra KranjecInstagram has come a long way since its early days. In just over a decade, it became the third-largest social media app globally and the most popular platform among social media users. But thanks to its massive user base, which continues surging, Instagram has also become the most popular social media platform marketers use […]
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Social Media Platforms Hit 4.95 Billion Users in October, 61% of the Global Population
Jastra KranjecOver the past five years, 1.8 billion people have started using social media, helping platforms like Facebook, Instagram, and TikTok reach more users than ever. Although the growth rates in the social media space have significantly slowed down compared to 2020 and 2021, the number of users continues to rise. According to data presented […]
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Social Media Users Spend Almost 34 Hours Per Month on TikTok, Ten Hours More than Last Year
Jastra KranjecAlthough Facebook has the highest number of users and Instagram leads in popularity, none of these platforms can compete with TikTok, undoubtedly the most used platform in the social media space. According to data presented by OnlyAccounts.io, social media users spend almost 34 hours per month on TikTok, a whopping ten hours more than […]
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People Spend an Average of Two Hours and 24 Minutes on Social Media Daily, Five Minutes Less than Last Year
Jastra KranjecOver the past year, more than 215 million people have joined the social media space, pushing the total number of users to a whopping 4.95 billion, or 61% of the global population. And while the total number of social media users has risen to all-time highs, the average time they spend on these platforms […]