Jastra KranjecOver the past five years, nearly one billion people have joined the digital media space in search of entertainment and knowledge, helping the entire market practically double its revenues. In 2023, the digital media industry is expected to gross more than $576bn, up from $220bn in 2017, and this figure will grow even further […]

Jastra KranjecAlthough far behind the world`s largest social media platforms in terms of revenue and users, Snapchat has seen impressive growth in the past years. The number of people using the photo and video-sharing app has doubled since 2018, outpacing the growth of the top players in the social media space. According to data presented […]

Jastra KranjecOver the past four years, more than 1.3 billion people worldwide have joined social media to connect with others, keep in touch with the latest trends, and promote business. Today, social media platforms have close to 4.9 billion users, and this number is expected to grow by 25% in the following years. According to […]

Jastra Kranjec Over the past few years, the social media giants have been battling to win the short video war as the global demand for this type of content surged to never seen highs. Although still far behind Facebook and Instagram, as the top two names in the short video market, YouTube Shorts has also […]

Jastra KranjecDespite the criticism and controversies, OnlyFans became one of the fastest-growing social media platforms and one of the best-performing companies in Europe. The number of content creators and their posts on the platform has also surged, reaching record highs this year. According to data presented by OnlyAccounts.io, OnlyFans creators posted almost 200 million pieces […]

Jastra KranjecOver the past five years, the number of users in the over-the-top video segment has jumped by 45%, rising from 2.4 billion in 2018 to 3.5 billion in 2023. OTT has taken the video market by storm and will continue to grow in the future. According to data presented by OnlyAccounts.io, the global over-the-top […]

Jastra Kranjec As a key part of the social media experience, photo and video sharing has evolved over the past years. Today, photo and video apps have more users than ever, thanks to hundreds of millions of people willing to spend money on brushing up their digital presence and creating nice pictures. According to data […]

Jastra KranjecAlthough the social media landscape is constantly changing and evolving, with new players fighting for attention from audiences and marketers, no platform stands close to Facebook when it comes to social media advertising. The social media giant, which has an active user base of close to 2.9 billion, remains the most important platform among […]

Jastra KranjecAfter their exploding popularity in 2020 and 2021 amid COVID-19 lockdowns, dating apps and websites saw stagnant revenue growth last year as life returned to normal. However, the number of people using dating services has continued rising. According to data presented by OnlyAccounts.io, more than 270 million people tried their luck with dating apps […]

Jastra KranjecOver the past years, influencers have become one of the top choices for social media marketers, providing brands an opportunity to reach millions of potential users practically overnight. The rising popularity of influencers has boosted the total spending in this market to record highs. According to data presented by OnlyAccounts.io, brands have spent a […]