Jastra KranjecPodcast popularity soared during COVID-19, helping the format to take a deserved spot among other established media. And while the massive boom this market experienced during the pandemic is slowly decreasing, podcast advertising, its biggest revenue stream, still sees double-digit growth. According to data presented by OnlyAccounts.io, podcast advertising revenue is expected to grow […]

Jastra KranjecOver the past decade, digital music consumption shifted from downloads to streaming, turning streaming services into the driving force of the music industry. And while the streaming segment continues surging, racking up more revenue than ever, the music downloads industry faces a decade of continuous decline. According to data presented by OnlyAccounts.io, the global […]

Jastra KranjecThe subscription-based streaming industry has blown up in recent years, completely changing how people consume media. In just five years, the number of people using these services has almost doubled and hit 1.3 billion, helping the market to gross over $95bn in revenue, the highest figure to date. But with SVoD viewership still surging, […]

Jastra KranjecThe influencer advertising industry is set to have another fantastic year after growing its revenue by 17% to over $30bn in 2023. While some consumers have started losing trust in influencers, the 2024 market projections prove a different story. According to data presented by OnlyAccounts.io, with brands and companies pouring billions into this type […]

Jastra KranjecOver the past five years, brands and companies worldwide spent more than a whopping $4trn on advertising, and this figure keeps growing. In 2023, the global advertising market hit a new record, with the annual ad spending jumping over one trillion dollars for the first time, and most of that value came from the […]

Jastra KranjecOver the past five years, brands and companies have spent more than $880bn on social media ads, and the figure keeps on rising. However, the annual ad spending growth rate in the social media space is far from what it used to be, and the downsizing trend will continue in the following years. According […]

Jastra KranjecAfter raising more than $4bn in funding rounds throughout 2021 and 2022, content creator companies find it much harder to get fresh capital these days. Although brands and companies still spend billions of dollars on creator marketing, investors` interest in the companies working in this industry is far from where it used to be. […]

Jastra KranjecEven seven years after its launch, the OnlyFans user base continues surging with no signs of slowing down soon. Despite the criticism and controversies surrounding the platform’s main attraction, the adult content, the number of people who want to post content on OnlyFans is higher than ever. According to data presented by OnlyAccounts.io, OnlyFans […]

Jastra KranjecThe global internet population has grown by 189 million, or 3.7% year-over-year, reaching an impressive 5.3 billion in October. That means over 65% of the world`s population has internet access. However, the internet adoption rates still significantly vary from one country to another. According to data presented by OnlyAccounts.io, Norway, Saudi Arabia, and UAE […]