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Music Streaming Subscriptions to Bring Over $30B in Revenue by 2026, $5B More than this Year
Jastra KranjecThe music industry is far from where it was eight years ago, thanks to streaming platforms like Spotify, YouTube Music, and Apple Music. Today, streaming platforms are the driving force of the music industry, generating impressive revenue and reaching more users than ever. According to data presented by OnlyAccounts.io, music streaming subscriptions are expected […]
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Americans to Spend $2.5B on Dating Apps in 2023, more than Chinese, Japanese, and Britons Combined
Jastra KranjecThe global online dating industry is expected to hit more than 570 million users and over $7.8bn in revenue this year, and around 30% of that value will come from the United States, the world’s largest online dating market. According to data presented by OnlyAccounts.io, Americans will spend around $2.5bn on dating apps this […]
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Instagram Growing Faster than TikTok and Facebook; User Base to Jump by 17.2% and Hit 1.56 Billion by 2027
Jastra KranjecAlthough Facebook and TikTok convincingly lead in the number of users, Instagram, as the third-largest platform in the social media space, is definitely the most rapidly evolving. Instagram’s user growth has been consistent over the past years and shows no signs of slowing down any time soon. According to data presented by OnlyAccounts.io, the […]
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Global Subscription-Based Streaming Revenue to Jump by 73% and Hit $137B by 2027
Jastra KranjecIn just five years, the number of people using subscription-based streaming services has nearly doubled, jumping from 610 million in 2017 to 1.16 billion last year. Streaming has taken the home video market by storm and will continue to outgrow other market segments in the future. According to data presented by OnlyAccounts.io, the global […]
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Match Group Grossed a Whopping $13.1B from Its Dating Apps in the Past Five Years
Jastra KranjecAs the single largest player in the online dating industry, Match Group controls a massive 25% of the market. The Dallas-based company owns and operates the largest global portfolio of online dating services, including Tinder, Match.com, Meetic, OkCupid, Hinge, PlentyOfFish, and OurTime, which helped it gross an impressive revenue over the past years. According […]
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Chinese, US, and UK Brands Generate Two-Thirds of Total Influencer Ad Spending, Worth $30.8B in 2023
Jastra KranjecThe influencer advertising industry has skyrocketed by a massive 330% over the past five years, becoming one of the leading online marketing channels. With budgets growing fast and marketers seeing strong returns, the entire market is expected to increase by another 17% year-over-year and hit a $30.8bn value in 2023. Most of that value […]
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People on Average Watch 17 Hours of Online Video Content Per Week, Two Hours Less than Last Year
Jastra Kranjec Although video content remains one of the top choices for marketers to boost sales and increase traffic and brand awareness, consumers spent less time watching online videos this year than in 2022. According to data presented by OnlyAccounts.io, people, on average, watched 17 hours of online video content per week in 2023, or […]
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The United States has the Largest TikTok Advertising Audience in the World, with 116 million Users as of April
Jastra KranjecOver the past five years, more than 1.5 billion people started using TikTok, pushing its total user count to 1.92 billion in 2023. The impressive growth of the short-form video app has pushed marketers to start heavily investing in TikTok ads, with the potential to reach millions of people practically overnight. According to data […]
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Brands Spent a Whopping $673B on Social Media Ads in Five Years
Jastra KranjecWith 75% of Gen Zers and almost half of Millennials making purchasing decisions influenced by social media ads, it`s no wonder brands and companies continue pouring money into this type of advertising. According to data presented by OnlyAccounts.io, brands worldwide have spent a whopping $673bn on social media ads in the past five years, […]
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US Content Creator Companies Raised $4B in Total Funding, 60% more than Asian and European Companies Combined
Jastra KranjecWith more and more investors willing to cash in on companies working in the creator industry and helping content creators to grow and monetize their audience, the total funding amount in this market more than tripled in five years, rising from around $2bn to nearly $7bn. The US companies raised almost 60% of that […]