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Over-the-Top (OTT) Video Market to Hit 4.2 Billion Users with a Massive 53% Penetration Rate by 2027
Jastra KranjecOver the past five years, the number of users in the over-the-top video segment has jumped by 45%, rising from 2.4 billion in 2018 to 3.5 billion in 2023. OTT has taken the video market by storm and will continue to grow in the future. According to data presented by OnlyAccounts.io, the global over-the-top […]
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Photo and Video Apps Surging in Popularity; Revenue and Downloads More than Tripled in Five Years
Jastra Kranjec As a key part of the social media experience, photo and video sharing has evolved over the past years. Today, photo and video apps have more users than ever, thanks to hundreds of millions of people willing to spend money on brushing up their digital presence and creating nice pictures. According to data […]
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Almost 90% of Marketers Choose Facebook for Social Media Advertising, 10% more than Instagram, and 3x more than TikTok
Jastra KranjecAlthough the social media landscape is constantly changing and evolving, with new players fighting for attention from audiences and marketers, no platform stands close to Facebook when it comes to social media advertising. The social media giant, which has an active user base of close to 2.9 billion, remains the most important platform among […]
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More than 270M People Have Started Using Dating Services in the Past Five Years; entire Market to hit Over 672M Users by 2027
Jastra KranjecAfter their exploding popularity in 2020 and 2021 amid COVID-19 lockdowns, dating apps and websites saw stagnant revenue growth last year as life returned to normal. However, the number of people using dating services has continued rising. According to data presented by OnlyAccounts.io, more than 270 million people tried their luck with dating apps […]
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Brands Spent a Whopping $90B on Influencer Ads in Five Years
Jastra KranjecOver the past years, influencers have become one of the top choices for social media marketers, providing brands an opportunity to reach millions of potential users practically overnight. The rising popularity of influencers has boosted the total spending in this market to record highs. According to data presented by OnlyAccounts.io, brands have spent a […]
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Snapchat+ Sees Impressive User Growth in 2023; the Number of Subscribers Doubled and Hit 4 Million
Jastra KranjecAlthough the vast majority of Snapchat users are taking advantage of the original free version of the app, its subscription service has seen a surge in the number of users this year. According to data presented by OnlyAccounts.io, the total number of Snapchat+ subscribers has more than doubled in the past year and hit […]
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Meta Verified` has the Costliest Subscription in the Social Media Space, 36% more Expensive than Twitter Blue and 150% more than Reddit Premium
Jastra KranjecFor years, social media companies have been offering free services, with billions of people using them in return for watching ads and providing some user data. But the global economic conditions and falling ad revenues have made even the largest social media giants shift their strategies, with many now offering subscriptions. According to data […]
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TikTok Advertising Revenue Surged 155% in a Year; 4x more than Apple`s and 7x more than Amazon`s
Jastra KranjecWhile TikTok might have lost the title of the fastest-growing social media platform, the short-form video app remains the top place for marketers to promote their brands and businesses. With the potential to reach millions of people practically overnight, marketers have spent billions of dollars on TikTok promotions over the past years, and the […]
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Social Media Platforms the Number-One Place for Finding Travel Destinations, with a 75% Share Among Global Travelers
Jastra KranjecSocial media continue cementing itself as a crucial part of planning a vacation, with millions of GenZ-ers and Millennials using them to find inspiration for their next travel. According to data presented by OnlyAccounts.io, more than 75% of travelers find the inspiration for their next travel on social media platforms. Social Media More Influential […]
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Online Dating Platforms Grossed a Whopping $13.2B in Five Years
Jastra KranjecOver the past few years, online dating platforms skyrocketed in popularity, with millions of people across the globe trying their luck with dating and matchmaking apps. But besides growing their user bases immensely, these platforms have also grossed impressive revenue. According to data presented by OnlyAccounts.io, online dating platforms have grossed a whopping $13.2bn […]