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Japanese Have to Work Only 26 minutes Per Month to Cover Internet Costs, Twice Less than Americans
Jastra KranjecThe global internet usage rate continues growing, with more than 5.3 billion people or 65.7% of the world`s population using the internet at the start of Q4 2023. But as the internet coverage gap continues to narrow, the price gap remains wide, even between the developed markets. According to data presented by OnlyAccounts.io, the […]
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The Average Cost-per-Mille (CPM) of Social Media Ads Dropped by 30% Year-over-Year
Jastra KranjecOver the past five years, brands and companies have spent $800bn on social media ads. With two-thirds of Gen Zers and almost half of Milennials making purchasing decisions based on social media ads, it’s no wonder they keep pouring money into this type of advertising. And while the entire market continues grossing more revenue […]
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US TikTok Advertising Audience Has Grown by 23% in Six Months and Hit 144M People in October
Jastra KranjecSix years after its launch, TikTok continues ruling the social media space. The popular video-sharing app is on track to hit a new record number of downloads, while its global user base swelled to a whopping 1.9 billion. With millions of people joining TikTok space each year, it`s no wonder marketers are willing to […]
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40% of US Subscribers Plan to Cancel Netflix Due to Increased Prices
Jastra KranjecAfter adding more than eight million new subscribers during the third quarter of this year, Netflix is facing potential subscriber loss in one of its biggest markets, the United States. The streaming giant raised the prices of its ad-free service last month, causing many US subscribers to start considering a cheaper ad-supported plan or […]
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Facebook is the Most Popular Social Media Platform for Buying Products, with an Average 53% Share in Top Markets
Jastra KranjecOver the past years, social media platforms have become one of the top choices for brands and companies to sell their products and services. Today, 75% of Gen Zers and almost half of Millennials make purchasing decisions influenced by social media ads, while nearly one-third of all social media users head to social platforms […]
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YouTube Music’s Subscriber Base Skyrocketed by 2,750% in Five Years; 12x more than Spotify’s Growth
Jastra KranjecAs the driving force of the music industry, streaming platforms have added hundreds of millions of users and nearly tripled their revenue in the past five years. However, some platforms have grown their subscriber base much faster than others. According to data presented by OnlyAccounts.io, the number of people paying for YouTube Music subscriptions […]
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TikTok Hit a Whopping 770 Million Downloads in Nine Months, 100 Million more than in the Year-Ago Period
Jastra KranjecEven six years after its launch, TikTok’s popularity hasn’t faded a bit. On the contrary, the popular video-sharing app is on track to hit a new record, seeing more downloads than in the past two years. According to data presented by OnlyAccounts.io, TikTok hit nearly 770 million downloads in the nine months of the […]
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More than 15M People Subscribed to Spotify Premium in the First Half of 2023, the Biggest H1 Growth in the Platform`s History
Jastra KranjecWhen Spotify launched its streaming service back in 2008, only a few people would have thought that it would become the world’s number-one music platform. But fifteen years later, Spotify continues surging in popularity, reaching more subscribers than ever. According to data presented by OnlyAccounts.io, more than fifteen million people subscribed to Spotify Premium […]
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Streaming Services Made 67% of Global Music Revenue in 2022
Jastra KranjecOver the past decade, music streaming services have turned from a minor revenue stream into the driving force of the music industry, counting more users and grossing more revenue than ever. According to data presented by OnlyAccounts.io, streaming services made a whopping $17.bn or 67% of global music revenue last year. Music Streaming Revenue […]
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Shopping Apps Grossed Over $100B and Hit 4.6 billion Downloads in Five Years
Jastra KranjecShopping apps like Amazon, eBay, AliExpress, and Shein saw a notable uptake during the Covid years, reaching more users than ever. Still, the global interest in using them hasn’t waned even three years after the lockdowns, pushing the entire market`s revenue and downloads to all-time highs. According to data presented by OnlyAccounts.io, shopping apps […]