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Brands Will Spend Over $300B on Search Advertising in 2024, 10% more than Last Year
Jastra KranjecBrands and companies worldwide are expected to spend a whopping $740 billion on digital advertising in 2024, $61 billion more than last year, and most of that value will come from search ads, the market`s largest and highest-grossing segment. According to data presented by OnlyAccounts.io, brands will spend over $300 billion on search advertising […]
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Video Ad Spending Slowing Down: Annual Growth Rate Dropped 5x to 8% in 2024
Jastra KranjecBrands and companies worldwide have spent more than $2.66 trillion on digital advertising in the past five years, and 25% of that value, or roughly $670 billion, went on video ads. Although the annual amount spent on video ads has more than doubled in this period, the revenue growth has significantly slowed down. According […]
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YouTube Drives Around 40% of Referral Traffic to Facebook and Instagram
Jastra KranjecAs the world’s second-largest social media platform and the second-most visited website behind Google, YouTube has always had a lion’s share in global web traffic. But thanks to its massive user base of over 2.7 billion people, the popular video-sharing platform also drives a considerable chunk of referral traffic to other social media platforms. […]
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Dating Services Industry Slowing Down: Revenue to Grow by Only 3.5% to $8B in 2024
Jastra KranjecAfter years of impressive growth, the dating services industry has lost momentum, with revenue and users growing much slower than in previous years. According to data presented by OnlyAccounts.io, the revenue in the global dating services market is expected to grow by only 3.5% year-over-year and hit $8bn in 2024, just one-fifth of the […]
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Brands Spent a Whopping $930B on Social Media Advertising Since 2017
Jastra KranjecAs the second-largest market in digital advertising space, the social media ad industry has grown tremendously over the years. With an estimated 4.9 billion social media users across the world and over 90% of marketers using social media to promote brands and reach customers, it`s no wonder this type of advertising has become one […]
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World’s Ten Largest Digital Advertisers to Hit $677B in Ad Revenue by 2027, Almost 40% More than Last Year
Jastra KranjecOver the past five years, brands and marketers worldwide have spent almost $3trn on digital ads, helping the largest players in the market, like Google, Facebook, and Amazon, to more than double their ad revenues. In 2023 alone, the world’s ten largest digital advertisers grossed a whopping $492bn. However, this figure is expected to […]
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Ad Spending on Short-Form Videos to Grow by CAGR of 50% and Hit Over $145B by 2028
Jastra KranjecThe rise of short-form videos, first popularized by TikTok and then copied in the form of YouTube Shorts and Instagram Reels, has been a game-changer in the social media landscape. These no more than 60-second long videos are not only entertaining and highly addictive content but also a fantastic way to reach younger audiences. […]
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Desktop Video Ads Facing Third Year of Decline; Total Spending to Drop by 1.4% in 2024
Jastra KranjecOver the past six years, brands and companies worldwide have spent almost $760bn on video advertising. The amount of money spent on video ads per year has jumped nearly five times in this period, rising from $35.5bn in 2017 to $176.6bn last year. And while the global video ad spending is set to grow […]
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Disney+ to Reach 205M Subscribers of its Ad-Supported Plan by 2028, 3x more than Netflix
Jastra KranjecAfter years of impressive growth fueled by the surging demand for subscription-based over-the-top video services, OTT video providers faced challenging market conditions, which brought disappointing financial results and a subscriber drop. As a response, the largest players in the market offered ad-supported tiers to subscribers who wished to downscale. However, Disney+ could draw much […]
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Podcast Advertising Industry Still Sees Double-Digit Growth; Revenue to Jump by 16% and Hit Over $4B in 2024
Jastra KranjecPodcast popularity soared during COVID-19, helping the format to take a deserved spot among other established media. And while the massive boom this market experienced during the pandemic is slowly decreasing, podcast advertising, its biggest revenue stream, still sees double-digit growth. According to data presented by OnlyAccounts.io, podcast advertising revenue is expected to grow […]