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The United States has the Largest TikTok Advertising Audience in the World, with 116 million Users as of April
Jastra KranjecOver the past five years, more than 1.5 billion people started using TikTok, pushing its total user count to 1.92 billion in 2023. The impressive growth of the short-form video app has pushed marketers to start heavily investing in TikTok ads, with the potential to reach millions of people practically overnight. According to data […]
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Brands Spent a Whopping $673B on Social Media Ads in Five Years
Jastra KranjecWith 75% of Gen Zers and almost half of Millennials making purchasing decisions influenced by social media ads, it`s no wonder brands and companies continue pouring money into this type of advertising. According to data presented by OnlyAccounts.io, brands worldwide have spent a whopping $673bn on social media ads in the past five years, […]
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US Content Creator Companies Raised $4B in Total Funding, 60% more than Asian and European Companies Combined
Jastra KranjecWith more and more investors willing to cash in on companies working in the creator industry and helping content creators to grow and monetize their audience, the total funding amount in this market more than tripled in five years, rising from around $2bn to nearly $7bn. The US companies raised almost 60% of that […]
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More than 95 million Europeans to Use Dating Services in 2023, Entire Market to Gross $1.5B
Jastra KranjecAlthough more than half of the global dating industry revenue comes from the United States and China, the two largest markets, Europe has also seen a surging demand for dating services. According to data presented by OnlyAccounts.io, over 95 million Europeans will use dating services this year, or 3.5 million more than in 2022. […]
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Total Number of Content Creator Companies Jumped to Over 5,000; nearly 40% are from the United States
Jastra KranjecThe creator economy has seen impressive growth over the past years, with the entire market reaching $104.2bn value in 2022. The surging number of bloggers, social media influencers, podcasters, TikTokers, and YouTubers has been followed by the rise of content creator companies, helping them grow and monetize their audience. According to data presented by […]
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One-Third of Social Media Marketers Plan to Invest in Short-Form Video This Year
Jastra KranjecSocial media marketers plan to double down on short-form video this year as one of the best ways to reach millions of people practically overnight. According to data presented by OnlyAccounts.io, one-third of social media marketers plan to invest in short-form video in 2023, more than in any other type of content. Instagram Reels, […]
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Music Streaming Platforms Have Added over 330 million Subscribers in the Past Five Years
Jastra KranjecAs the driving force of the music industry, streaming platforms have seen impressive subscription growth in the past years. With millions of Gen Zs and Millenials who prefer the subscription economy, their revenues and user count have more than doubled. According to data presented by OnlyAccounts.io, the music streaming platforms have added more than […]
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Dating Services Industry to Hit Almost 600 Million Users and $8.1B in Revenue Next Year
Jastra KranjecThe dating services industry has seen impressive growth over the past few years, mostly to the rise of dating apps and websites. The entire market will continue growing in the years ahead, driven by technological advancements and changing attitudes toward online dating. According to data presented by OnlyAccounts.io, the global dating services industry is […]
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Content Creator Startups Hit $2.9B in Total Funding; More than $800M Raised in 2022
Jastra KranjecOver the past years, the creator economy has skyrocketed, enabling bloggers, social media influencers, podcasters, TikTokers, and YouTubers to earn from publishing their content. Venture capitalists have been huge financial backers of this booming market, especially after COVID-19, with more and more willing to cash in on startups helping content creators grow and monetize. […]
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One-Third of Digital Nomads Make Between $100,000 and $250,000 a Year
Jastra KranjecOver the past years, living as a digital nomad has become increasingly popular, with millions of people being location independent and working remotely while traveling and exploring new destinations. As the digital nomad trend continues to rise, so do their earnings. According to data presented by OnlyAccounts.io, one in three digital nomads make between […]