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Five-Year Spending on Podcast Ads Hits Over $15 Billion
Jastra KranjecPodcasts have become immensely popular over the past years, drawing millions of users worldwide. Today, the global podcast user base has swelled to more than 460 million, turning podcasts into an emerging medium for advertising. The five-year ad spending figures confirm that. According to data presented by OnyAccounts.io, marketers and advertisers have collectively spent […]
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TikTok Hit 488.2 Million Downloads in H1, the Second Largest Number in the App’s History
Jastra KranjecEven eight years after its launch, TikTok’s popularity hasn’t faded a bit, with the video-sharing platform seeing impressive downloads quarter after quarter. According to data presented by OnlyAccounts.io, TikTok hit 488.2 million downloads in the first half of the year, the second-largest number in the app’s history. The Second Largest H1 Downloads After 2020 […]
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India to Become the Largest Social Media Market by 2029; User Base to Swell by 51% and hit 1.3 Billion
Jastra KranjecThe number of people using social media platforms like Facebook, Instagram, TikTok, WeChat, or Douyin has soared to over 4.15 billion in 2024, and every fourth social media user comes from China. Although the world’s second-largest country by population has the largest social media audience, that will change in the future. According to data […]
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Instagram to Remain the Fastest-Growing Social Media Platform by the End of Decade; Total User Count to Jump by 17.8% and hit 1.65 Billion by 2029
Jastra KranjecDespite the intense competition from Facebook and TikTok, which are still at the top in the number of users, Instagram remains the king of the social media landscape in terms of user growth. According to data presented by OnlyAccounts.io, the photo and video-sharing social networking app will remain the fastest-growing social media platform by […]
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Total Spending on Influencer Ads to Jump by Almost 50% by 2028, Twice more than on Video Ads
Jastra KranjecThe influencer advertising industry has snowballed over the past years, growing by a whopping 480% since 2017 and reaching over $35 billion in revenue this year. This impressive three-digit growth has turned influencer ads into the fastest-growing type of digital advertising, and that won`t change in the future. According to data presented by OnlyAccounts.io, […]
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X (Twitter) Continues Falling; Impressions Double but Engagement Rate Drops by Almost 40% in 2024
Jastra KranjecEver since it was bought by billionaire Elon Musk for $44 billion in October 2022, X, formerly Twitter, has been losing users and advertising revenue, and that hasn’t changed in 2024. Although the social media platform plans to fuel its growth by using artificial intelligence (AI) to strengthen search and advertisements and streamline overall […]
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Spotify on its Way to Profitability in 2024; the Streaming Giant reported a Net Profit of €471 million in the First Half of the Year
Jastra KranjecDespite being the undoubtable king of the music streaming space, Spotify has long struggled to become profitable, reporting hundreds of millions of euros of net loss year after year. However, the Swedish streaming giant is on track for a new milestone, recording its first year of profit-making. According to data presented by OnlyAccounts.io, Spotify […]
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Brands and Companies Have Spent Over $3 Trillion on Digital Ads in the Past Five Years
Jastra KranjecBrands and marketers spend hundreds of billions of dollars on digital advertising each year, and their budgets continue rising. Since 2019, annual spending on search, video, banner, and influencer ads has more than doubled, pushing the five-year total to impressive highs. According to data presented by OnlyAccounts.io, brands and companies have spent over $3 […]
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Total Spending on Podcast Ads to Grow by 25% and Hit Over $5 Billion by 2027
Jastra KranjecOver the past few years, podcasts have grown immensely in popularity, drawing millions of users worldwide. So, it was only a matter of time before advertisers took note of the trend and tried to take advantage of the emerging medium. According to data presented by OnlyAccounts.io, the total spending on podcast ads will reach […]
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Metaverse Advertising Industry to Grow by 315% and Hit a $7.5 Billion Value by 2030
Jastra KranjecAlthough the gaming and ecommerce sectors have seen the most significant adoption of the metaverse technology in recent years, its use in other markets like digital marketing will explode in the future. According to data presented by OnlyAccounts.io, the global metaverse advertising industry is expected to grow by 315% and reach a value of […]