{"id":328,"date":"2023-10-09T18:25:37","date_gmt":"2023-10-09T18:25:37","guid":{"rendered":"https:\/\/onlyaccounts.io\/blog\/?p=328"},"modified":"2023-10-09T18:25:37","modified_gmt":"2023-10-09T18:25:37","slug":"instagram-influencers-with-up-to-100k-followers-have-the-highest-average-engagement-rate-of-6-89","status":"publish","type":"post","link":"https:\/\/onlyaccounts.io\/blog\/instagram-influencers-with-up-to-100k-followers-have-the-highest-average-engagement-rate-of-6-89\/","title":{"rendered":"<strong>Instagram Influencers with Up to 100K Followers have the Highest Average Engagement Rate of 6.89%<\/strong>"},"content":{"rendered":"<div class=\"header-author-entry\"><div class=\"author-img-entry\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/86d676efc9aadf370e9e5c8013267cf9?s=50&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/86d676efc9aadf370e9e5c8013267cf9?s=100&#038;d=mm&#038;r=g 2x' class='avatar avatar-50 photo' height='50' width='50' loading='lazy' decoding='async'\/><\/div><div class=\"top-author-name\"><a href=\"https:\/\/onlyaccounts.io\/blog\/author\/jastra\/\" rel=\"author\">Jastra Kranjec<\/a><\/div>\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/onlyaccounts.io\/blog\/wp-content\/uploads\/2023\/09\/Instagram_cover.jpg\" alt=\"\" class=\"wp-image-295\" width=\"1201\" height=\"901\" srcset=\"https:\/\/onlyaccounts.io\/blog\/wp-content\/uploads\/2023\/09\/Instagram_cover.jpg 933w, https:\/\/onlyaccounts.io\/blog\/wp-content\/uploads\/2023\/09\/Instagram_cover-300x225.jpg 300w, https:\/\/onlyaccounts.io\/blog\/wp-content\/uploads\/2023\/09\/Instagram_cover-768x576.jpg 768w\" sizes=\"(max-width: 1201px) 100vw, 1201px\" \/><\/figure>\n\n\n\n<p>Marketers are willing to dig deep into their pockets to promote on Instagram. Each month, more than 130 million Instagram users engage with shopping content and learn about brands and products in an authentic way without hard selling. However, working with the right influencer is critical to engage with the target audience and run a successful Instagram marketing campaign.<\/p>\n\n\n\n<p>According to data presented by <a href=\"https:\/\/onlyaccounts.io\/\">OnlyAccounts.io<\/a>, Instagram influencers with between 10K and 100K followers have the highest average engagement rate of 6.89%.<\/p>\n\n\n\n<h3><strong>Engagement Rates Drop as The Number of Followers Grows<\/strong><\/h3>\n\n\n\n<p>Instagram engagement rate measures an audience&#8217;s interest and brand relevance. It shows what percentage of the people you have reached have interacted with your content, including comments, likes, and post saves.<\/p>\n\n\n\n<p>Understanding this metric helps in creating content relevant to the brand&#8217;s audience and paves the way for organic growth. But it also helps businesses to find influencers with an engaged audience and run a successful campaign.<\/p>\n\n\n\n<script id=\"infogram_0_1f44d8d9-c227-4b92-9c79-c1d2715a58fa\" title=\"Instagram engagement rate\" src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?gmS\" type=\"text\/javascript\"><\/script>\n\n\n\n<p>According to the 2023 Instagram Engagement Rate survey conducted by the Influencer Marketing Factory, Instagram accounts with between 10K and 100K followers had the highest average engagement rate in 2023 of 6.89% percent. That is 2% more than influencers with between 100K and 500K followers, who had an engagement rate of 4.7%.<\/p>\n\n\n\n<p>The survey showed engagement rates continued falling as the number of followers grew. The accounts with between one and five million followers had an engagement rate of 3.38% this year, while those with five million followers or more reached an average engagement rate of 2.61%<\/p>\n\n\n\n<h3><strong>Influencers with 5+ Million Followers have the Highest Engagement Rate for Instagram Reels<\/strong><\/h3>\n\n\n\n<p>Instagram&#8217;s favorite format, Reels, showed a different trend when it comes to engagement rates. More and more businesses use Reels to reach an audience outside their current followers, as more than half of Instagram users find Reels through the explore page.<\/p>\n\n\n\n<p>According to the Instagram Engagement Rate survey, the average engagement rate on Instagram Reels for accounts with between 100K and 500K followers stood at 6.59% this year.<\/p>\n\n\n\n<p>Reels engagement dropped slightly to 6.15% for accounts with between one million and five million followers. However, the average Reels engagement jumped to 8.09% for influencers with more than five million followers.<\/p>\n<div class=\"has-global-padding is-layout-constrained\">\n\t\t<div class=\"author-bio show-avatars\">\n\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/86d676efc9aadf370e9e5c8013267cf9?s=100&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/86d676efc9aadf370e9e5c8013267cf9?s=200&#038;d=mm&#038;r=g 2x' class='avatar avatar-100 photo' height='100' width='100' loading='lazy' decoding='async'\/>\n\t\t\t<div class=\"author-bio-content\">\n\t\t\t\t<h2 class=\"author-title\">\n\t\t\t\tJastra Kranjec\n\t\t\t\t<\/h2>\n\t\t\t\t<p class=\"author-description\"> Jastra is an editor, writer, and PR specialist with years of experience in news, research, and report writing. Over the years, she has covered different topics and markets, including social media, digital content, the creator economy and the entertainment industry.<\/p>\n\t\t\t\t<a class=\"author-link\" href=\"https:\/\/onlyaccounts.io\/blog\/author\/jastra\/\" rel=\"author\">View all of Jastra Kranjec's posts<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Jastra Kranjec Marketers are willing to dig deep into their pockets to promote on Instagram. Each month, more than 130 million Instagram users engage with shopping content and learn about brands and products in an authentic way without hard selling. However, working with the right influencer is critical to engage with the target audience and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/onlyaccounts.io\/blog\/wp-json\/wp\/v2\/posts\/328"}],"collection":[{"href":"https:\/\/onlyaccounts.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onlyaccounts.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onlyaccounts.io\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/onlyaccounts.io\/blog\/wp-json\/wp\/v2\/comments?post=328"}],"version-history":[{"count":1,"href":"https:\/\/onlyaccounts.io\/blog\/wp-json\/wp\/v2\/posts\/328\/revisions"}],"predecessor-version":[{"id":329,"href":"https:\/\/onlyaccounts.io\/blog\/wp-json\/wp\/v2\/posts\/328\/revisions\/329"}],"wp:attachment":[{"href":"https:\/\/onlyaccounts.io\/blog\/wp-json\/wp\/v2\/media?parent=328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onlyaccounts.io\/blog\/wp-json\/wp\/v2\/categories?post=328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onlyaccounts.io\/blog\/wp-json\/wp\/v2\/tags?post=328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}